Héctor Pita | Totalplay - Head of Addressable Sales Product

Hector Pita is a specialist on marketing, sales and business development, who is currently Head of Ad Sales for Totalplay, the leading telecomms, entertainment and business solutions provider in the IPTV market in Mexico. Recently, Totalplay and Google launched a beta project for the first programmatic platform of Linear Addressable Advertising using Google Marketing Platform (productive will start next May). For over 22 years, he has been key in the development of innovative media platforms which include Free to Air TV, Pay TV and Internet, as well as new business models to further understand audience needs' and its monetization for companies such as TV Azteca, Sky and Ticketmaster. Hector holds a B.S. in Industrial and Systems Engineering from one of Mexico's most prestigious universities: Monterrey's Tech (Tecnológico de Monterrey).