Bernardo Itri | Federação Paulista de Futebol - Executive VP of Marketing & Communications

Bernardo Itri is the Executive Vice-President of Communication and Marketing at the São Paulo Football Federation. He joined FPF in 2015 to be the entity's Communications Director in the midst of a process of internal transformation of the entity, which was transferred to a new management. We developed the project for the new positioning of the FPF before public opinion, through a closer relationship with the fans and the appreciation of competitions and products. New business lines were created, especially with a new distribution model for live games and digital immersion. Before FPF, I was a columnist for Folha de S.Paulo between 2010 and 2015, editing the Panel FC column. Passage at Placar Magazine, from 2008 to 2010, where I received the Abril 2010 Award, and at Rede Record.