May Edition

David Peredo – Sales Director Mexico Central America and Caribbean – Broadpeak

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David is driving Broadpeak sales to content and network service providers in Mexico, Central America and the Caribbean.
David has more than 12 years in the telecom industry. Prior to joining Broadpeak, David spent more than seven years working in marketing ad sales, content sales, support, and TV technology. His expertise includes IPTV, OTT, VOD, broadcast, DTH, security, digital TV migrations, and storage solutions.
He holds bachelor’s degrees in international marketing and law.

Walter La Mendola – Vicepresidente de AVOD y Ad Sales Partnerships Latinoamérica – Paramount

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Walter La Mendola es Vicepresidente de AVOD y Ad Sales Partnerships Latinoamérica, responsable de la gestión diaria del negocio de ventas publicitarias de la empresa, al igual que Colombia, Peru, Ecuador, y Centro America. Con sede en Miami, La Mendola le reporta a Eduardo Lebrija, Executive Vice President, Chief Commercial Officer para Networks Networks Sur de Europa, América Latina, Oriente Medio y Líder de LATAM Norte y Brasil.
En esta función, La Mendola ha sido instrumental en el desarrollo de estrategias de ventas publicitarias y el servicio a los clientes pan-regionales de ventas de publicidad para las múltiples marcas de la compañía, principalmente MTV, Nickelodeon, Comedy Central, Paramount Channel y VH1. Desde que se unió al equipo de ventas de VCNA en 2007, La Mendola ha ocupado cargos de creciente responsabilidad, siendo recientemente nombrado Vice Presidente en 2016.
La Mendola se unió inicialmente a la compañía en 2000 como traductor y escritor para mtvla.com, convirtiéndose posteriormente en Senior Digital Producer, responsable de supervisar el contenido editorial de los sitios web de MTV, Nickelodeon y VH1, banda ancha y la división móvil. Antes de unirse a VCNA, fue productor y escritor de noticias para la División Latinoamericana de Noticias Televisivas de Reuters.
Nacido en Argentina, La Mendola tiene una Licenciatura en Comunicaciones de la Universidad Internacional de Florida.

Flavio Ferrari – Head of Ad Innovation & Strategy – CNN Brasil

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Professor de Análise Estratégica de Cenários Futuros na ESPM.
Engenheiro de Produção (IEEP), especializado em Marketing (FGV) e pós-graduado em Filosofia e Autoconhecimento (PUC/RS).
Com sólida experiência executiva liderando organizações, é consultor e palestrante especializado em inovação e comunicação no contexto digital, simplificando o presente para construir o futuro. Autor do livro “Atitude Digital – os caminhos da transformação” (2018), “Pesquisa de Mercado: Apresentação dos principais conceitos e aplicações em processos de decisão” (2020) e ”ACUMEN – The Future Castles’ Stones” (2020). Criador do Canal Descolapso (Youtube). Nos últimos 20 anos comandou os três maiores Institutos de Pesquisa de Mídia (Kantar/Ibope na América Latina, Ipsos e GfK no Brasil), atuou como Executive Coach para o Center for Creative Leadership, foi sócio e mentor de startups digitais e criou o hub colaborativo SocialData, que integra tecnologias, metodologias e informações para entendimento da sociedade.

Omar Carrión – General Manager – Kube – Kellogg Latin America

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Join Kellogg in 2014 as an Integrated Marketing Director at Kellogg Latin America. Responsible for set-up for the first time IMC model and vision at Kellogg company to provide marketing comms integration across regions, brands, and platforms ( strategy + creative + digital + media + shopper)In 2018, he was appointed as GM for the Kellogg Unit for Brand Engagement (KUBE) in Latin America, adding consumer affairs & call centers to his responsibilities.
Omar is Mexican, married to Mary Tere, and father of Sofia.
Love to travel & buy shoes

Marcelo Lechner – SVP Customer Solutions, Business Development – INVIDI

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Marcelo Lechner joined INVIDI in March 2020 and brought many years’ experience in the pay TV industry, focusing the last 10 years in operator’s advertising rights. At INVIDI, he is responsible for providing technical and business solutions and to help new customers in their journey to monetize their inventory.
Prior to INVIDI, Marcelo was responsible for launching Local and Addressable Advertising on linear TV and VOD for Verizon. He is a co-author of multiple patents for optimization of inventory and capacity usage in telco’s platforms. Marcelo moved from Argentina to the United States in 1996 to work as a System Business Analyst in the implementation of international branches for Bank of Boston in Peru, Mexico, Chile, Uruguay, and Haiti. He holds a master’s degree in Computer Science and Information Systems from University of Belgrano, Argentina. An avid soccer player, Marcelo lives with his wife and their 3 boys in Massachusetts.