With 18 million TV households, Spain is one of the biggest TV markets in Europe. As a growing number of connected screens are making their way into Spanish living rooms, new business opportunities emerge for media agencies and advertisers through addressable TV. National broadcasters already deployed HbbTV based advanced ad products, and local IP based platforms are pushing the industry towards digital advertising opportunities. Nextv Ad Spain will provide an opportunity for brands, media agencies, operators and tech providers to share their insights and address challenges on how best to utilize TV as an advertising medium