Nextv Series - Agenda Day 2 - Wednesday 10th November 2021

• Streaming services adoption in Europe
• Role of operators as super aggregators
• Technological challenges: advanced STBs or App strategy?

• Cloud production and migration to IP infrastructure
• OTT-ready workflow & distribution
• How to leverage the cloud in a 4K HDR world?

• Customer demand evolution and bundle strategies
• Role of fiber and fixed-mobile convergence
• Technology and content evolution

• Elevate user experience, personalization and content discovery
• Churn and importance of customer retention strategies
• How can operators & VOD providers show all content behind each OTT app?

• Changing viewing habits: how to adapt?
• Creating D2C OTT offerings
• Roadmap for the future: content and revenue strategies

• State of the OTT crowded landscape: local versus international
• Differentiator factors: content and distribution strategies
• How to successfully combat churn and boost retention?

Over 50% of consumers evaluate their entertainment budget at least twice a year. With PayTV Churn rates at 11% and OTT switching at 25%, customer acquisition and retention is an expensive business. By focusing on churn reduction as a key KPI and truly understanding their customers, service providers can identify behaviours that encourage retention and can significantly impact revenue.

In this discussion we look across the Pay TV spectrum to discuss actions that Telcos, content owners, MSOs and streamers initiate to reduce churn to understand what has, or hasn’t, worked for them.